Ethan Ruoff’s Entrepreneurship Blog

Our plan for Aelon would be almost identical had COVID not occurred. People’s allergies don’t go away with a pandemic, so the need for an epinephrine holder has not changed. On the other hand, people aren’t leaving their homes so not as many people are wearing belts. As a result, we lowered our sales projections […]

Would I Invest in My Venture?After assessing my current venture’s financial projections, breakeven, market research, primary customer research, and existing operations, I don’t think I would invest in it yet. I would not invest in it because we don’t yet have a working prototype or a proof of concept. Before investing, I would want to […]

What I Need in a Co-FounderI believe that I need a co-founder whose strengths are my weaknesses and vice versa. This would create an optimal pairing as we’d even each other out regarding any of our shortcomings. Based on this principle, I would want a co-founder who is very personable and is a good salesman. […]

After listening to a very meta podcast about starting podcasts, I have quite a bit to say about Alex Blumberg’s pitch. Before I give my opinion on his pitch, we need to know how to give a good pitch. Although Chris Sacca’s improvised pitch seemed good, there was plenty of room for improvement. How to […]