Ethan Ruoff’s Entrepreneurship Blog
An Entrepreneurship blog. On this website I’ll be blogging about my team, inventions, class assignments, and start-ups.
Reflection
Business Plan Development is the second core class in the Innovation and Entrepreneurship and entrepreneurship. The class is a sequel to the intro course, but instead of focusing on the theoretical, in Business Plan Development you actually start your own business and make at least $200 in revenue. Throughout the course I learned just […]
Lehigh Valley Angel Investors Blog Post
Today in class, we had a guest speaker by the name of Fran Waller. Fran Waller is an Angel investor at Lehigh Valley Angel Investors and he taught us general Angel terminology as well as criteria that Angel investors typically look at. Regarding terminology, the main thing I learned was the brackets for each […]
Blog Post #4: Competitive Analysis
A competitive analysis is highly benefitial because it helps you understand what your strengths and weaknesses are compared to your competitors. By taking a close look at RedBubble, StickerMule, as well as other competitors we found that while we can’t beat them in quantity, we can beat them in quality and cause. Thanks to […]
Blog #3: Get/Keep/Grow
Ben & Jerry’s has a powerful Get/Keep/Grow model. A Get/Keep/Grow model is a company’s strategy to get customers, keep them, and then grow their business from those customers. Ben & Jerry’s is exemplary at this due to their mission and wacky flavors. Ben & Jerry’s has multiple strategies for acquiring new customers. One […]