Ethan Ruoff’s Entrepreneurship Blog

               Mr. Nadeem Hussain taught me that your startup doesn’t have to be an entirely new concept. Instead, it can be an improvement upon something or something very similar but better done (marketing, design, etc). Before going to his talk, I felt like I’d only be a true entrepreneur if I created something that’s never […]

A value proposition is the most important part of a start-up’s business plan. This is because the value proposition describes what value the company brings to consumers and how consumers will benefit by using their product or service. From the value proposition, one should be able to determine the target market based upon the benefits […]

            One of the most important factors to consider when starting a new venture are who your partners. After studies have shown that 60% of start-ups fail due to the team (Rose, 1), it is more important than ever to make sure that you choose your partners carefully. One thing to look for in your […]